About La Selva Shop
La Selva Shop is a unique product line that started in Fall 2016 with the intentions of bringing hope and pride into the community of Back of the Yards, south side of Chicago. La Selva is the Spanish translation for “The Jungle” a novel written by Upton Sinclair where he describes the hardships and struggles of immigrants working in the Chicago Union Stock Yards, now known as the Back of the Yards. Constantly hearing negative perspectives about the community in the media drew me to start my business. As a local fine-artist, graphics designer, and a social-active member of the community, I needed to change that narrative. My products embrace pride for the community through fashion and design.
La Selva Shop’s success has reached across the country connecting former Back of the Yards residents that take pride in the neighborhood as well as delivering nostalgic childhood memories.
Behind the Logo
When I was creating the logo for La Selva Shop, I wanted to capture the history behind the Back of the Yards neighborhood. The first thing that came to mind were the Union Stockyards and its contribution to Chicago and the world. I used the image of a ham leg using gory typesetting to depict the slaughtering of the pigs and cattle in the stockyards.
Awards and Recognition
Peace and Education Coalition of Back of the Yards Leadership Award 2018