Press

About La Selva Shop

La Selva Shop offers unique clothing and accessories that celebrate the neighborhood’s distinctive culture and diversity to unite the community. La Selva is the Spanish translation for “The Jungle” a novel written by Upton Sinclair where he describes the hardships and struggles of immigrants working in the Chicago Union Stock Yards, now known as the Back of the Yards.

Behind the Logo

When creating the logo for La Selva Shop, we wanted to capture the history behind the Back of the Yards neighborhood. The first thing that came to mind were the Union Stockyards and its contribution to Chicago and the world. I used the image of a ham leg using gory typesetting to depict the slaughtering of the pigs and cattle in the stockyards.

Awards and Recognition 

Peace and Education Coalition of Back of the Yards Leadership Award 2018

Features

South Side Weekly- Best New Pop-Up in Back of the Yards

Block Club Chicago- Chicago Neighborhood Designs Often Ignore Back of the Yards, So This Artist Created His Own

Sixty Inches From The Center- The Southwest Nest: An Interview with Rolando Santoyo (English & Espanol)

Univision Chicago

‘La Selva Project’, la innovadora iniciativa que busca mejorar la imagen de un vecindario de Chicago