Press

About La Selva Shop

La Selva Shop offers unique clothing and accessories that celebrate the neighborhood’s distinctive culture and diversity to unite the community. La Selva is the Spanish translation for “The Jungle” a novel written by Upton Sinclair where he describes the hardships and struggles of immigrants working in the Chicago Union Stock Yards, now known as the Back of the Yards.

Behind the Logo

When designing the logo for La Selva Shop, we aimed to honor the deep history of the Back of the Yards neighborhood. One of the first images that came to mind was the Union Stockyards and their lasting impact on Chicago and beyond. The ham leg featured in the logo, paired with bold, raw typography, serves as a stark reference to the meatpacking industry and the brutal reality of the pig and cattle slaughter that once defined the area.

Awards and Recognition 

Peace and Education Coalition of Back of the Yards Leadership Award 2018

Features

Block Club Chicago- La Selva Shop Opening First Store In Back Of The Yards, Showcasing Neighborhood’s Pride – 2025

South Side Weekly– Best New Pop-Up in Back of the Yards

Block Club Chicago– Chicago Neighborhood Designs Often Ignore Back of the Yards, So This Artist Created His Own

Sixty Inches From The Center– The Southwest Nest: An Interview with Rolando Santoyo (English & Espanol)

Univision Chicago

‘La Selva Project’, la innovadora iniciativa que busca mejorar la imagen de un vecindario de Chicago