About La Selva Shop
La Selva Shop is a unique product line that started in Fall 2016 with the intentions of bringing pride into the community of Back of the Yards, south side of Chicago.
La Selva is the Spanish translation for “The Jungle” a novel written by Upton Sinclair where he describes the hardships and struggles of immigrants working in the Chicago Union Stock Yards, now known as the Back of the Yards.
It was started by Rolando Santoyo, a local fine-artist, graphics designer, and a social-active member of the community. His parents migrated to the Back of the Yards neighborhood from Guanajuato, Mex., in the mid 1970’s. His parents still live in the neighborhood.
About Rolando Santoyo
Rolando holds a Bachelors degree in Fine Arts Multimedia Production and Design / Computer Graphics (BFA) from the International Academy of Design and Technology. One of his earlier achievements as a designer was in 2006. He incorporated a well-known clothing label called No Manches Clothing, a clothing line known for its bi-cultural comic designs; his most famous designs were “Hecho en Chicago”, “Greengo” and “Mow Your Own Lawn”. His designs were also recognized in television shows and newspapers such as, The Chicago Tribune, The Chicago Journal, and “Mexico-One plate at a time-with Rick Bayless.
Rolando has been an active member in the community since his teenage years. He started at Holy Cross/Immaculate Heart of Mary Parish as a muralist, musician, graphic designer, web designer, mentor, art teacher and a parish council member. During his high school years, he was commissioned to paint murals in the gymnasium of Seward Academy and exterior walls of the Holy Cross/IHM Parish Youth Center and community garden.
Rolando has taken part in many functions around the neighborhood to say the least. His designs have played major roles in publications for organizations in their marketing and advertisements. He has designed t-shirts, flyers and social media advertisements for several organizations like Peace and Education Coalition of Back of the Yards, Back of the Yards Dreamers and Allies, Holy Cross/IHM Parish, Back of the Yards Coffee Co., and many more..
Rolando is a member of Padrinos, an organization that helps raise funds for after school programs in obtaining resources for the children of the Back of the Yards. He is responsible for Padrino’s event flyers and social media marketing. Rolando is also a committee member of the Back of the Yards-Dia de los Muertos Celebration, a community led organization that produces the Day of the Dead festivities that brings art and culture to the community of Back of the Yards. Rolando is responsible for their annual t-shirt designs, patches, as well as all the promotional publications for the event.
Rolando is a mentor and leader in the community. He is a member of The Peace and Education Coalition (PEC), a coalition that develops leaders and fosters neighborhood networks that promote educ
ation, strengthen families, and build peace. He has contributed in judging scholarship recipients for the Back of the Yards Dreamers and Allies Run Scholarship Fund and the Peace and Education Coalition Scholarship Fund.
In the summer of 2017, Rolando was commissioned to paint a mural in the corner of 45th and Wood St., a corner where gang activity has been a huge problem in the community. His artwork depicted imagery of hope, immigration and struggles that people in the neighborhood live through everyday. He believes that violence does not define who we are as a community and takes pride on all the wonderful and strong people which it embraces. VIOLENCE DOES NOT DEFINE US. WE ARE BACK OF THE YARDS.